Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or transact on https://sellup.com.sg (the "Site"). SellUp Pte. Ltd. is committed to protecting your privacy and complying with the Personal Data Protection Act (PDPA) of Singapore.

1. Personal Information We Collect

When you visit our Site, we automatically collect certain data about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, what websites or search terms referred you, and how you interact with the Site. This is referred to as "Device Information."

We collect Device Information using the following technologies:

• •Cookies: Small data files stored on your device. Learn more at http://www.allaboutcookies.org
• •Log Files: Track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps.
• •Web Beacons, Tags, and Pixels: Electronic files that record browsing behavior.

When you make or attempt to make a transaction through the Site, we collect "Order Information," such as:

• •Name
• •Billing and shipping addresses
• •Payment information (e.g. card details or payment gateway data)
• •Email address
• •Phone number

Together, "Personal Information" includes both Device Information and Order Information.

2. How We Use Your Personal Information

We use the Order Information to:

• •Process and fulfil orders, including payments, shipping, and confirmations
• •Communicate with you about your order or account
• •Screen for potential fraud or risk
• •Send updates or marketing messages (only with your consent)

We use Device Information to:

• •Improve and optimize our Site (e.g. analytics, site performance)
• •Monitor traffic sources and customer behaviour
• •Detect and prevent fraud or misuse

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to enable our services:

• •Logistics and delivery providers to ship your orders
• •Payment processors to handle transactions securely
• •Analytics tools (e.g. Google Analytics) to understand how users engage with our platform
• •Email/SMS service providers to send transactional or promotional messages (with consent)

You can read more about Google Analytics here: https://www.google.com/policies/privacy/ or opt out at: https://tools.google.com/dlpage/gaoptout.

We may also disclose your information if required by law, regulation, legal process, or governmental request.

4. Behavioural Advertising

We may use your information to deliver targeted ads or promotional messages based on your browsing habits or purchase history. You can opt out of targeted advertising through:

• •Facebook: https://www.facebook.com/settings/?tab=ads
• •Google: https://www.google.com/settings/ads/anonymous
• •Digital Advertising Alliance: http://optout.aboutads.info/

5. Do Not Track

Our Site does not currently respond to "Do Not Track" signals from web browsers.

6. Data Retention

We retain your Order Information for as long as necessary to fulfil transactions, provide customer service, comply with legal obligations, or for legitimate business purposes. You may request deletion of your data by contacting us.

7. Minors

SellUp is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Any changes will be posted on this page with a revised effective date.

9. Contact Us

If you have questions about our privacy practices, or if you would like to access, correct, or delete your personal data, please contact us:

Email: service@sellup.com.sg